The partnership between Pepsico and Pac-Man emerged in celebration of the brand's 40th anniversary, uniting two feelings that move people: passion for video games and nostalgia! For this campaign, Pepsico brought the tazos, again, for the packaging of snacks and had more than three hundred thousand points of sale, throughout Mexico. To make the partnership even more interactive, a QR Code was placed on the back of each Tazo, so that consumers could access a Pac-Man game, created exclusively for the action. Adding up their points, there was a regional ranking that rewarded the best players with exclusive prizes. The success in Mexico was so great that the campaign spread throughout Latin America, reaching Brazil and all of Central America.
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