The partnership between Pepsico and Pac-Man was created to celebrate the 40th anniversary of the brand, combining two emotions that drive people: passion for video games and nostalgia! For this campaign, Pepsico reintroduced tazos on snack packaging, available in more than three hundred thousand points of sale across Mexico. To make the partnership even more interactive, each Tazo had a QR Code on the back, allowing consumers to access an exclusive Pac-Man game created specifically for the campaign. By accumulating points, players could participate in a regional ranking that rewarded the best players with exclusive prizes. The success in Mexico was so great that the campaign spread throughout Latin America, reaching Brazil and all of Central America.
Equipe Pepper está a disposição dos nossos clientes para auxiliar desde questões jurídicas até aprovação de produtos, mídias sociais e desenvolvimento de projetos.
Entre em contato conosco!
El equipo de Pepper está a disposición de nuestros clientes para ayudarles desde cuestiones legales hasta la aprobación de productos, pasando por las redes sociales y el desarrollo de proyectos.
Póngase en contacto con nosotros.
Pepper team is available to assist our customers from legal issues to product approval, social media and project development.
Contact us!
