New Era MX launched a capsule collection consisting of approximately ten hat models, each incorporating unique elements such as artwork cutouts and even Vincent van Gogh‘s signature. For the marketing campaign, the hats were sent to The National Gallery in London, where they were photographed in front of the corresponding artworks. Unlike typical campaigns, the hats were not worn by models, but by people who work at the gallery, creating a more authentic and personal connection with the audience.
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