New Era MX has launched a capsule collection consisting of approximately ten models of caps, each of which contains different elements, from cutouts of works of art to even Vincent van Gogh’s signature. As for the communication of the marketing campaign, New Era sent the products to the gallery in London and they were photographed in front of the respective works of art. Furthermore, the caps were not used by models, but by people who work in the gallery itself, thus creating greater proximity to the public.
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