New Era Mexico released two collections with Street Fighter, which is one of the most famous fighting games of all time. Characters and settings from the game graced the first collection, which so pleased nostalgic superfans that it was sold out within a short period of time after its release. So much so that the second collection came shortly after, with its caps being the best sellers during the launch month and featuring action at a point of sale in the main New Era in Mexico, where customers could play Street Fighter II and compete for prizes.
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