New Era Mexico launched two exclusive collections in partnership with Street Fighter, one of the most iconic fighting games of all time. The first collection featured iconic characters and scenes from the game, appealing to nostalgic superfans, and sold out quickly after its release. The second collection, launched shortly after, stood out with hats that became the best sellers of the month. To celebrate the success, the brand organized a point-of-sale event at New Era’s main store in Mexico, where customers played Street Fighter II and competed for exclusive prizes, offering an immersive and engaging experience for the fans.
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