In a limited collection, Baw – the favorite brand of Brazilian influencers – launched capsule collections of Mean Girls and Beverly Hills Patricians, bringing the nostalgia of the 90s/00s in each of the pieces. Both were very well received not only by the audience that used to watch the films in their teens, but also by the generation that came after, all due to Baw’s influence on current trends. The pieces continue to be used by influencers and, consequently, maintaining their presence on social networks.
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