Free Fire

Released in 2017 by Garena, Free Fire quickly became one of the most popular games in the world, especially among battle royale fans. With fast and accessible gameplay, the game captured millions of players, becoming the most downloaded mobile game in Brazil for several consecutive years. With over 1 billion downloads globally, Free Fire stood out not only for its success in numbers but also for its strong presence in eSports tournaments, such as the Free Fire World Series, which brings together teams from all over the world. The game also became a cultural phenomenon, with partnerships with major names in music and entertainment, like Cristiano Ronaldo, Alok, Justin Bieber, and Anitta, staying relevant and appealing to its players.