Together with the launch of the Tom Cruise film, Top Gun: Maverick, Ponto Org – a Brazilian events company – promoted two races themed to the film that took place in São Paulo, on September 11th, and in Rio de Janeiro, on the September 18th. Both were huge successes with over 4,000 people competing. Two kits were made available for sale: the Premium one contained a medal, a bag, a tag that identified the competitor and a t-shirt. VIP, on the other hand, includes all these items plus a limited edition t-shirt. All those iconic and nostalgic symbols of the Top Gun franchise to make the consumer experience even more real.
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