LUXCEL Group, the leading player in Brazil’s market for backpacks, luggage, bags, and accessories for all audiences, has teamed up with the global phenomenon Free Fire —one of the most popular mobile games in the world— to launch a special Back-to-School collection. Featuring backpacks, pencil cases, and lunch bags inspired by the game’s universe and its iconic visual elements, the collaboration brings all the energy, action, and attitude of Free Fire to students’ daily lives, turning the school routine into an experience full of personality and fun.
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