The collaboration between Divino Vício and Bubu e as Corujinhas was a highlight of Easter, bringing Easter eggs that delighted families across Brazil. Embracing Bubu’s motto, “Cherishing Childhood” – believing that the world will be better through a better childhood –, the partnership reinforced both brands’ commitment to creating unique moments for children. With unboxing videos by child influencers, the campaign radiated fun and cuteness, showcasing how Divino Vício and Bubu e as Corujinhas together turn childhood into a magical experience.
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