Viking, a Brazilian men’s cosmetics brand, partnered with the globally successful The Godfather trilogy to create a product collection that, like the offer from the godfather, no one can refuse. The line, which includes items such as pre- and post-shave products and hair darkening shampoo, was developed with scents inspired by the village of Forza d’Agrò in Sicily, Italy, where Vito Corleone spent much of his childhood. This collaboration brought the world of The Godfather into men’s grooming, offering consumers a unique and sophisticated experience.
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